Axmitchell "Making a Good Blog"
What a good blog should include Overview of brand, including history, vision and personality Logo specifications and examples of usage Typography palette Color palette Image use specifications, including photography style Letterhead and business card design Design layouts and grids for print and web-based projects Brochure guidelines Specifications for signage and outdoor advertising Writing style and voice Social media guidelines Visual examples to support each rule (provide examples of proper and improper use for clarity) How to brand yourself A cover A contents page A brand ethos/motto (optional) A logo guide A color guide A typeface guide A guide to graphics and/or photography A guide to best practice, with helpful examples A note of thanks How to make you brand yours Dictate your logo size and placement Pick your color palette – and stick with it Choose fonts that reflect your unique identity Select iconography to set you apart Set a style f...