Axmitchell "Making a Good Blog"


What a good blog should include
  • Overview of brand, including history, vision and personality
  • Logo specifications and examples of usage
  • Typography palette
  • Color palette
  • Image use specifications, including photography style
  • Letterhead and business card design
  • Design layouts and grids for print and web-based projects
  • Brochure guidelines
  • Specifications for signage and outdoor advertising
  • Writing style and voice
  • Social media guidelines
  • Visual examples to support each rule (provide examples of proper and improper use for clarity)

How to brand yourself

  • A cover
  • A contents page
  • A brand ethos/motto (optional)
  • A logo guide
  • A color guide
  • A typeface guide
  • A guide to graphics and/or photography
  • A guide to best practice, with helpful examples
  • A note of thanks

How to make you brand yours

  1. Dictate your logo size and placement
  2. Pick your color palette – and stick with it
  3. Choose fonts that reflect your unique identity
  4. Select iconography to set you apart
  5. Set a style for your photography
  6. Don’t forget about web-Specific Elements
  7. Set your brand voice


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