Axmitchell "Making a Good Blog"
What a good blog should include
- Overview of brand, including history, vision and personality
- Logo specifications and examples of usage
- Typography palette
- Color palette
- Image use specifications, including photography style
- Letterhead and business card design
- Design layouts and grids for print and web-based projects
- Brochure guidelines
- Specifications for signage and outdoor advertising
- Writing style and voice
- Social media guidelines
- Visual examples to support each rule (provide examples of proper and improper use for clarity)
How to brand yourself
- A cover
- A contents page
- A brand ethos/motto (optional)
- A logo guide
- A color guide
- A typeface guide
- A guide to graphics and/or photography
- A guide to best practice, with helpful examples
- A note of thanks
How to make you brand yours
- Dictate your logo size and placement
- Pick your color palette – and stick with it
- Choose fonts that reflect your unique identity
- Select iconography to set you apart
- Set a style for your photography
- Don’t forget about web-Specific Elements
- Set your brand voice
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